Founder Story

A Different Path

SeptemVer was founded by Rainson Potshangbam, an entrepreneur from Manipur whose journey into business began long before the brand itself existed.

Born into a lower-middle-class family, Rainson grew up believing in the value of hard work and education. He excelled academically throughout his school years and secured the 20th position in the HSLC Examination of Manipur in 2018. For his family, it was a proud achievement and a sign that a stable professional career lay ahead.

Like many parents, they wanted him to pursue higher education and a secure white-collar profession. To make that possible, they made an extraordinary sacrifice. Despite earning only around ₹3 lakh annually, the family borrowed money to fund a college education that would cost approximately ₹3.5 lakh.

What appeared to be the natural next step turned out to be a turning point.

After entering business college, Rainson realized that his interests had shifted beyond the classroom. The student who had once ranked among the state's top performers found little motivation in academic life and eventually failed most of his subjects. Mathematics remained the one exception, where he consistently scored near-perfect marks, often losing only a mark or two.

Four months into college, he faced a difficult choice: continue down a path that no longer felt meaningful, or take responsibility for creating a future of his own.

He chose the latter.

Leaving college was not a rejection of learning—it was a commitment to learning differently. Rainson immersed himself in freelancing, self-education, and entrepreneurship. Within six months, he had built a freelance business generating over ₹1 lakh per month. What started as freelance work later evolved into international e-commerce and Shopify consulting, serving clients from around the world and providing invaluable experience in digital commerce, branding, and consumer behavior.

Around the same period, his family faced another major challenge. Following a large-scale financial fraud that affected many local families, they lost much of their lifetime savings and were pushed into debt. The business he had built became an important source of support during a difficult chapter, reinforcing a lesson that would stay with him forever: entrepreneurship is not only about personal success—it is also about responsibility.

The inspiration for SeptemVer came unexpectedly.

While working in the e-commerce industry, Rainson was once asked to collect a damaged package from a local Myntra storage facility. Observing the sheer volume of products moving through the warehouse sparked a curiosity about the fashion industry and the scale of opportunity it represented. Yet what interested him most was not the size of the market, but the possibility of building a brand rooted in authenticity and trust.

The idea was shared with his girlfriend, Jury Thounaojam, who believed in the vision from the very beginning.

With an initial investment of just ₹15,000, the two started small. Products were listed online, customer messages were answered one by one, and every sale was earned through persistence rather than resources. Jury handled listings and customer interactions while Rainson focused on sourcing, operations, and growth.

What began as a modest side venture gradually evolved into a storage unit, then a retail operation, and eventually into the brand known today as SeptemVer.

Today, SeptemVer stands on a simple belief: authenticity matters.

In a market increasingly crowded by imitations, shortcuts, and compromises, the brand was built to offer customers something different—genuine products, honest value, and a business that stands behind what it sells. Every product, every decision, and every step forward is guided by that principle.

The story of SeptemVer is not simply about fashion. It is about choosing conviction over convention, taking responsibility for one's future, and building something meaningful from the ground up.